SoftKerr Cookie Policy

In the European Economic Area (EEA) and the United Kingdom (UK), we set non-essential cookies (e.g., analytics and advertising) only with your consent collected via our cookie banner/consent management platform. You can grant, refuse, or withdraw consent at any time via the “Manage cookies” link in the site footer. Rejecting non-essential categories will not affect access to core site functions, though certain features may be limited.This Policy applies to cookies and similar technologies used on our Website. For how we process personal data, see our Privacy Policy.

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide a better user experience. Cookies enable websites to remember your preferences and settings, to analyze how you use the website, and to serve personalized content. “First-party” cookies are set by SoftKerr; “third-party” cookies are set by providers such as analytics, advertising, or CRM tools. Some cookies last only during your session (session cookies); others persist for a defined period (persistent cookies).

We also use similar technologies (e.g., localStorage, sessionStorage, IndexedDB, pixels/beacons). Non-essential technologies are activated only after consent in the EEA/UK. Key providers: Google Analytics 4, Microsoft Clarity, Crazy Egg (analytics); Google Ads (advertising); HubSpot (forms/CRM).

If you need help disabling cookies, please refer to the instructions provided by your browser. Additionally, you can find information on how to disable third-party cookies from Google Analytics through ad settings or by visiting [object Object]

Necessary cookies are always active and cannot be switched off via the banner because they are essential for core functionality (security, load balancing, consent logging). You can change or withdraw your choices for non-essential categories at any time via the persistent “Manage cookies” link in the footer; we retain consent records for compliance. Our banner provides “Accept all”, “Reject all”, and granular category choices. Rejecting all non-essential categories will not affect access to core site functions, though some features may be limited.

When you visit our website, non-essential cookies and similar technologies may be used to measure campaigns and show more relevant ads. In the EEA/UK, these technologies are activated only after your consent via our cookie banner. You can opt out of or control personalized ads via the cookie banner: choose “Reject all” or switch off “Advertising” (and “Analytics,” if you wish); you can adjust your choices later via the “Manage cookies” link in the footer.

We use advertising tags and pixels (e.g., Google Ads, Microsoft Advertising/Bing, Meta/Facebook, LinkedIn) to measure campaigns, build/serve audiences, and attribute conversions. These technologies may collect information such as page URLs and referrers, timestamp, cookie or device identifiers (e.g., _gcl_au, MUID, _fbp, bcookie), coarse IP-based location, and basic device/browser details. In the EEA/UK, these run only after you give consent via our cookie banner.

We may update this Cookie Policy from time to time in response to changing legal, technical, or business developments. If we make material changes (e.g., add new categories or providers), we will provide reasonable notice (banner/notice on the Website) and update the “Last updated” date below.